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Post “Pop Up” Coffee Talk At Groundworks

Thank you to all of you who were able to join Rob Edwards and some of the workshop team at Groundworks Coffee for another successful “Pop-up” coffee talk. We also want to send a big thank you out to Groundwork Coffee on Montana in Santa Monica for their helpful staff, delectable eats, awesome drinks and for creating an all around engaging atmosphere for us to meet.

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Join Rob in Santa Monica for a “Pop Up” Coffee Talk

Rob at Cafe Aroma Coffee Talk

Hey friends, we know it’s been a while since Rob has had one of his coffee talks. To change it up, we are meeting for a “Pop Up” coffee, this Sunday, May 22nd from 2:00-5:00pm in Santa Monica. All are welcome to pick Rob’s brain, no surgeons please, just good old, pencil sharpening writers (and, yes, he uses a pencil sometimes.)

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Storytelling Secrets Revealed … and a Surprise at 11:30

I was thrilled to be a part of the Central Coast Writers Conference last year for their panel entitled “Crafting of a Masterpiece from Content to Classic”.

This video is packed with great tips on writing both books and screenplays from the legendary Paul Selvin, award winning screenwriter Anthony Peckham (Sherlock Holmes, Divergent), Peter Dunne (“CSI”, “Jag” and the miniseries “Sybil”), the hysterical children’s book author Wendeline Van Drannen, screenwriter and novelist Doug Richardson (Die Hard, Money Train) and my new besties, comedy legend and one of Bob Hope’s favorite writers, Gene Perrett (“3’s Company”, “Welcome Back Kotter”) and thriller novelist Johnathan Mayberry, who I shared a glass of wine or twenty with at the afterparty. No one held back and rolled out their best tactics!

Let me know what you think in the comments below. There’s a surprise at 11:30!

How To Get “In State” Before You Write

On the last show I worked on, the Executive Producer would occasionally start the day by watching his favorite episodes of one of his earlier award-winning shows. When I worked with two other writers on a feature for Universal, one of my co-writers would often read his earlier well-regarded scripts. He’d burst into his inimitable laugh every few pages and then settle into his day’s work.

Why do this? I really couldn’t answer the question until earlier this week.

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Skrawl Screenwriters Challenge: Lessons on How I Won & Why I Lost

It’s Week 4 of the Skrawl Writers Challenge.

OK, so I lost the first challenge. Won the second.  And lost the third.

Of course, I’m me, so rather than just take a victory lap on the second one, I’m going to dwell on the first challenge. Let you know what my plan of attack was for the second. And then talk about the third challenge next week… after I’ve cried myself to sleep. Yeah, I’m a sore loser.

So, here goes.

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5 Things You Have to Know About Animation History

I had a fun conversation with Kristin Hunt at about animation history the other day and this is the result.

As any of you who have come to my Master Classes or coffees knows, I can go on a bit when I’m passionate about something and animation history is a subject that I love to geek out about. Kudos to Kristin for artfully whittling down my endless sentences into coherent ones.

Enjoy the interview!


Skrawl Screenwriters Room Challenge #2: Breaking Down a Short Film

“Hey Rob! I know the structure stuff you teach on your website works like magic for feature films but I’m working on a short film. What should I do?”

I get this question a lot.

Okay, maybe that’s not exactly the question but it’s in the ballpark. Here’s the best way to answer…

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Skrawl Screenwriters Room Challenge

Sorry I’ve been away. Here’s why.

Anyway, I’m doing something fun right now and I thought this would be a great opportunity to get the site back up and running. I figure, if I blog my way through the experience I can do some real teaching and really move the ball down the field as far as eradicating bad screenwriting forever.

I’m competing in the SKRAWL SCREENWRITERS ROOM CHALLENGE. Now I ain’t gon’ lie. I wanna win and wins don’t happen by accident. Also, I always like to set an intention before I sit down to write anyway and winning is as good a goal as any (coffee and nachos at Aroma are on me next time if I do!) Besides, stuff like this helps keep my head in the game and it’ll make it more fun for you guys. Kinda like the way putting two dollars on a random horse makes you a lot more interested in the outcome of the race.

Okay. Here’s the competition…

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Happy Memorial Day and Free “Screenwriting 101” Panel

I hope that you are having a happy Memorial Day weekend and celebrating with family and friends. I know we all appreciate those who have served or are currently serving in our armed forces.

I am enjoying my day and also preparing to speak on a free “Screenwriting 101” panel in Santa Clarita, California, with Gary Tieche and Jacques Thelemaque. That is correct. It is FREE. Do join us this Wednesday, May 27, from 7:00-9:00pm. We will be discussing how to overcome the hurdles associated with screenwriting, and provide you with some tools you can use to write your own award winning screenplay.

This workshop is in conjunction with an artist development program that the City has developed called New Heights. The New Heights series is designed to assist artists, performers, and arts organization representatives to expand their knowledge and to learn valuable tools to increase success. The series is comprised of workshops, panel discussions, and art excursions that are designed to engage creative individuals, no matter what level of experience.

The Santa Clarita City Hall is located at 23920 Valencia Blvd., Santa Clarita, CA 91355. For more information on the panel: or for questions email Anne Marie at

Reply to let me know if you will be there!

Rob Invites You To His April Master Class and Sunday Coffee Talk

Hey everyone. Sorry that Rob has not been posting. He’s been very busy working on a number of projects. He definitely misses interacting with you and wanted to let you know he has two events coming up!

RE - Aroma_2014_Coffee Talk

The first is a “Coffee Talk” again at Aroma Coffee and Tea in Studio City this Sunday, March 29th, from 2:00-5:00pm. Please grab your beverage and or munchies from the front and join us in the back corner in the patio. Rob would enjoy hearing what you have been up to and may shed some light on his most recent projects too. Email Anne Marie at to RSVP for this Sunday.

On Saturday, April 18th, Rob will be teaching a half day Master Class on “How to Construct Engaging and Dynamic Characters” from 9:00am-1:00pm at the Animation Guild: 1105 North Hollywood Way, Burbank, CA 91505. Street parking is nearby and free.

RE-Class CTN

In this Master Class, Rob will share how he and the story teams create Oscar nominated movies with dynamic and emotionally engaging characters. Thorough character development is the key to award winning storytelling. As a professional, this class will hone your skills. As a student, you will walk way with tools used by many top studio writers.

Tickets are available at or on Eventbrite: and are $55 for presale or $65 at the door. There is a 10% discount for students, Animation and Art Directors Guild, WIA, ASIFA, OBS and VES members. Contact Event Producer, Nancy Bates: with any questions or for your discount code. Tickets are fully refundable until April 11th and after that will be refunded at 50% of the ticket rate.

We look forward to seeing you there!